Taking appropriate follow up action is an important part of any crowdfunding campaign. While certainly not the only way to express appreciation, email follow up to your mentor community members who participated in your campaign is a simple and easy way to reach every person who participated. That said, we would also recommend your program staff also taking the personal approach of thanking mentors in person at events or on phone calls when possible.
SAMPLE EMAIL #1:
This thank-you template can be used for sending an email to your Young Executive Board (or other advisory board) members.
Hello Big Brothers Big Sisters [YEB],
We did it! We launched and executed a successful [mentor2.0 Challenge]. Hooray! Thank to all of you who were able to participate. It was a lot of fun to see the momentum build as we raced to raise [$XX goal] (and we are still so close, just [$XX] away from our goal!). A few fun facts about the YEB participation in the Challenge:
Total Raised By the YEB: $XX
Total # of YEB participants: XX
Total number of donors who gave to YEB pages: XX
I am so excited that we were able to get this off the ground this year and am looking forward to partnering with all of you as we continue to build our mentor2.0 program in [city, state].
Thanks for believing in mentor2.0!
SAMPLE EMAIL #2:
This thank-you template can be used for sending an email to all mentor2.0 Challenge pagemakers who raised money (non-YEB)
Subject: Thank you
Thanks to you and your fellow mentors who participated in the [mentor2.0 Challenge], we are now able to support [XX number of] new mentor-mentee pairs in [city/state]! I hope you are feeling great about what you have helped us achieve for our students.
I know it isn’t always easy to put yourself out there to make asks and we are incredibly grateful that you did so on our behalf. It was inspiring and energizing to see the support come in and I can’t wait to build on this momentum as we head into our second year.
We could not do this work without you. Thank you for continuing to be a champion.
All the best,
[Name and BBBS site name]
SAMPLE EMAIL #3:
This thank-you template can be used for sending emails to all mentor2.0 Challenge pagemakers (from Executive Director)
Subject Line: A heartfelt thank you
Thanks to you and your fellow mentors, we are now able to support [XX number of] new mentor-mentee pairs in [City, state]! I hope you are feeling absolutely great about what you have helped us achieve for our students.
This year’s [mentor2.0 Challenge] has been more successful than any similar event in our history. It was so inspiring and energizing in a way that I can’t remember any other project I have had the luck to be a part of.
We could not do this work without you and are so grateful. Thank you for continuing to be a champion.
All the best,
[BBBS Executive Director]
SAMPLE EMAIL #4:
This thank-you template can be used for sending emails to all mentor2.0 Challenge donors
Subject Line: [DONOR NAME], thanks for your support!
Thanks to your contribution, our mentors raised [$XX] to support [XX number of] new mentor-mentee pairs next year! You played a big part in getting us there and, for that, we are so grateful.
The [mentor2.0 Challenge] was a great opportunity for us not only to raise much needed funds for the program, but also for our mentors to share their stories with you—their network of friends and family—in hopes of growing the number of people who become a part of our larger community; one that believes in college access for all and helps us provide more students with mentors like mentor [NAME who brought on this donor].
If you are sufficiently intrigued and are interested in becoming a mentor yourself, you can learn more [here].
Thank you for your support!
[BBBS staff name]
[BBBS staff title]
SAMPLE EMAIL #5:
This thank-you template can be used for sending emails to all mentor2.0 mentors.
Subject Line: A successful fundraising season!
A huge thanks to all the mentors and their friends and family who were able to participate in our mentor2.0 Challenge fundraiser – we are now able to support even more mentor-mentee pairs next year! I take immense pride in our mentor community and the incredible efforts that went into supporting the growth of this program.
This year’s mentor2.0 Challenge raised the bar for our community fundraising efforts. It was so inspiring and energizing in a way that I can’t remember any other project I have had the luck to be a part of. A huge shout-out to our top fundraisers and contributors:
- Mentor #1 who raised $XX amount
- Mentor #2 who raised $XX amount
- Mentor’s family member #1 who donated $XX amount
- Etc. who raised $XX amount
- Etc, etc. who donated $XX amount
We could not do this work without you and the entire mentor community, and we are so grateful. Thank you for continuing to be a champion.
All the best,
[BBBS staff name]
[BBBS agency name]
Changes specific to the organization that should be made before sharing templates with pagemakers/donors/mentors.